Why Does the US Postal Service Lose Money

The U.S. Postal Service lost money in six out of the 10 years from 2001 through 2010, according to its financial reports. By the end of the decade, the semi-independent government agencys losses had reached a record $8.5 billion, forcing the Postal Service to consider seeking an increase in its $15 billion debt ceiling or face insolvency. Though the Postal Service is bleeding money, it receives no tax dollars for operating expenses and relies on the sale of postage, products, and services to fund its operations. See also: Highest Paying Postal Jobs The agency blamed the losses on the recession that began in December 2007 and significant declines in mail volume as a result of changes in the way Americans communicate in the age of the Internet. The Postal Service was considering a host of cost-saving measures including the closure of as many as 3,700 facilities, the elimination of wasteful spending on travel, the end of Saturday mail and cutting delivery to just three days a week. When Postal Service Losses Began The Postal Service carried billion-dollar surpluses for many years before the Internet became widely available to Americans. Although the Postal Service lost money in the early part of the decade, in 2001 and 2003, the most significant losses came after the passage of a 2006 law requiring the agency to refund retiree health beneï ¬ ts. Under the Postal Accountability and Enhancement Act of 2006, the USPS is required to pay $5.4 billion to $5.8 billion annually, through 2016, to pay for future retiree health benefits. See also: Find Postal Service Jobs Without Being Scammed We must pay today for beneï ¬ ts that will not be paid out until some future date, the Postal Service said. Other federal agencies and most private sector companies use a pay-as-you-go system, by which the entity pays premiums as they are billed ... The funding requirement, as it currently stands, contributes signiï ¬ cantly to postal losses. Postal Services Seeks Changes The Postal Service said it had made significant cost reductions in areas within its control by 2011 but claimed it needed Congress to approve several other measures to boost its financial outlook. Those measures include eliminating mandated retiree health benefit pre-payments; forcing the federal government to return Civil Service Retirement System and Federal Employee Retirement System overpayments to the Postal Service and allowing the Postal Service to determine the frequency of mail delivery. Postal Service Net Income/Loss By Year 2015 - $5.1 billion loss2014 - $5.5 billion loss2013 - $5 billion loss2012 - $15.9 billion loss 2011 - $5.1 billion loss 2010 - $8.5 billion loss 2009 - $3.8 billion loss 2008 - $2.8 billion loss 2007 - $5.1 billion loss 2006 - $900 million surplus 2005 - $1.4 billion surplus 2004 - $3.1 billion surplus 2003 - $3.9 billion surplus 2002 - $676 million loss 2001 - $1.7 billion loss

Katherine Mansfields Miss Brill Essay example - 618 Words

Miss Brill is a story about an old woman that lacks companionship and self-awareness. She lives by herself and goes through life in a repetitive manner. Each Sunday, Miss Brill ventures down to the park to watch and listen to the band play. She finds herself listening not only to the band, but also to strangers who walk together and converse before her. Her interest in the lives of those around her shows the reader that Miss Brill lacks companionship. nbsp;nbsp;nbsp;nbsp;nbsp;Loneliness plays an extremely large part of Miss Brill’s life and can be proven by things in the story. An example of Miss Brill’s lack of companionship is when she visits the park on Sunday’s. Not only did she look forward to listening to the band but she also†¦show more content†¦As she takes tired step after tired step she thinks about how lonely life can be sometimes. Miss Brill is gingerly moving along hoping to see someone ready to talk. Maybe some words spoken to her, or perhaps someone else. As Miss Brill walks the cold winter wind pushes against her. She feels that another stiff wind would knock her down. She comes across her favorite spot, McCooley’s Tavern. It is a damp and musty place that never really has anyone in it. The grayness of the walls makes Miss Brill’s hair look platinum blonde. nbsp;nbsp;nbsp;nbsp;nbsp;She hopes that today someone will be there, as she enters the door. Once again it is empty except for Sal, the bartender. As she sits on the bar stool and orders her favorite drink, a ginger ale with no ice, Miss Brill cannot but wonder who will walk thru the door next. Maybe she can hear their conversation, maybe she can be in it, or maybe they will ask her how her day was. This routine is what goes on daily for Miss Brill. She walks a cold path to a lonely bar, but does so in a timely fashion. Can she be a part of someone’s conversation today? Can she listen to someone else’s problems? Well, at least tomorrow is another day. nbsp;nbsp;nbsp;nbsp;nbsp;Miss Brill is portrayed as a lonely woman who likes her routine. She is used to her routine of loneliness. She goes to sit in that park bench and listen to the band play because Miss Brill is used to it. She has run her life in a straight line and stillShow MoreRelatedKatherine Mansfields Miss Brill Essay1514 Words   |  7 Pageseffects; however, if they are handled poorly, it could diminish happiness. Katherine Mansfields short story, Miss Brill, uses symbol, plot, character, and point of view, to reveal the theme that creating an alternate reality through the lives of other people will not relieve loneliness. Miss Brills fur, the symbol in the short story, is contextual. The fur isRead MoreEssay on Katherine Mansfields Miss Brill787 Words   |  4 Pages quot;Miss Brillquot; The Third Person-Point of View as used by Katherine Mansfield in â€Å"Miss Brill† Katherine Mansfield’s use of the third person, limited omniscient point of view in â€Å"Miss Brill† has the effect of letting the reader see the contrast between Miss Brill’s idea of her role in life and the reality of the small part she truly plays in world around her. In one short Sunday afternoon, the main character’s view of herself changes dramatically different changes. Until the end, the readerRead MoreEssay on Katherine Mansfields Miss Brill1218 Words   |  5 Pageswe call the world. In Katherine Mansfield’s short story â€Å"Miss Brill,† one such person, herself a kind of outcast of society, creates a fantasy world in which she is at the center. â€Å"Miss Brill† is the story of a woman battling with loneliness. She partakes in a ritual in which every Sunday she would spend the entire afternoon at the local park eavesdropping and obser ving the people around her. In her mind everyone around her is apart of her unadorned existence when in fact Brill only sits alone seeminglyRead MoreKatherine Mansfields Miss Brill Essay example1122 Words   |  5 Pageslife† is defined as characterization. Miss Brill by Katherine Mansfield displays the character of Miss Brill as the protagonist, confronted with the reality of her existence. In the short story Miss Brill, by Katherine Mansfield, an elderly woman spends a Sunday afternoon visiting a seaside park as part of her weekly ritual. As a developing character, Miss Brill is forced to face a harsh reality from her routine events. In the short story, Miss Brill, Katherine Mansfield effectively uses variousRead More Point of View in Katherine Mansfields Miss Brill Essay846 Words   |  4 PagesThe narrator in the story â€Å"Miss Brill† by Katherine Mansfield, is telling us this story in the third person singular perspective. Our narrator is a non-participant and we learn no details about this person, from a physical sense. Nothing to tell us whether it is a friend of Miss Brill, a relative, or just someone watching. Katherine Mansfield’s Miss Brill comes alive from the descriptions we get from this anonymous person. The narrator uses limited omniscience while telling us about this beautifulRead MoreA Character Analysis of Katherine Mansfields Miss Brill Essay830 Words   |  4 PagesKatherine Mansfields Miss Brill is a woman self-contained, not pessimistic but settled, content. She is not a victim of her circumstances, but the satisfied creator of them. You could say she has her ducks lined up the way she wants them. Through the character of Miss Brill, Katherine Mansfield reveals a woman who has the ability to enjoy a simple world of her own elaborate creation. Miss Brill is a single woman, probably in her mid to late fifties. She lives alone in a very small space withoutRead MoreCharacter Sketch of Miss Brill in Katherine Mansfiel ds Miss Brill644 Words   |  3 Pageslonely they can begin to exhibit strange behaviors, they can become paranoid, hallucinate, or project inner thoughts into their realities. Most people who are lonely usually live alone and prefer to be a closed off from the outside world. In Miss Brill by Katherine Mansfield, she shows her loneliness by using others peoples lives for her enjoyment, for thinking she and everyone else was on a stage, also by snapping to reality when treated with cruelty. However, not having any companions, such as, friendsRead MoreEssay about Katherine Mansfields Miss Brill967 Words   |  4 Pagesshort story quot;Miss Brillquot;, by Katherine Mansfield, is about an older woman who doesnt have any people around her that love her. Because of this isolation she makes things up in her mind to compensate. A person who doesnt have any significant others in his/her life may create an alternate reality to make up for what they dont have. If Miss Brill realizes that wh at she believes isnt reality, she can become broken and emotionally devistated. Through the setting , Miss Brill herself, her valuesRead MoreEssay about Katherine Mansfields Miss Brill627 Words   |  3 PagesIllusion vs. Reality in Miss Brill Miss Brill by Katherine Mansfield is set the Jardins Publiques in France. Every Sunday Miss Brill looks forward to getting dressed up and visiting the park, where she enjoys people watching. Her weekly visits to the park are undoubtedly the highlight of her week, bringing her great joy and satisfaction. There are many illusions in this story, in this essay I intend to show three different illusions Miss Brill uses to make herself happy and how her realityRead MoreThe Insignificant Soul in Katherine Mansfields Miss Brill Essay914 Words   |  4 Pages Miss Brill: An Insignificant Soul nbsp;nbsp;nbsp;nbsp;nbsp;Every Sunday, Miss Brill looked forward to a wonderful day in the park. There, she would secretly dive into the lives of the surrounding human beings, taking in each of their words and actions and creating a fantasy world all of her own that she was sure she belonged in, but she was mistaken. Her fantasy world does crumble, and Miss Brill, the protagonist in the short story, â€Å"Miss Brill† by Katherine Mansfield, soon finds herself in

American war for independence II Free Essays

The American war for Independence was a new revolution that was relevant for various political and social reasons. Due to the changes caused by such revolution, the changes that happened during this event greatly changed the course of American History. In order to fully understand the radical nature of the American Revolution, it is first important to briefly discuss the events during this period. We will write a custom essay sample on American war for independence II or any similar topic only for you Order Now Occurring in the latter half of the 18th century, the American Revolution was the event that allowed the Thirteen (13) Colonies to become the United States of America. This was also the event that finally granted these colonies the independence that they desired from the British Empire. The American War of Independence or Revolutionary War that ensued from 1775 to 1783 was largely radical in nature because of the fact that it was the first instance that a colony had tried and succeeded to gain independence from the British Empire. One of the key developments resulted from this revolution was the birth and growth of enlightenment philosophy in America. The influence of this wave of thinking created a certain sect that was opposed to an absolute monarchy, such as that of the British Empire, and instead embraced a new form of government that was revolutionary for its time. The broad intellectual and social paradigm shifts within the colonies introduced new ideas with regard to republican ideals that began to take hold among the members of the colonies. Democracy soon began to play a larger role in the determination of the new government that was going to replace the absolute monarchy. The steadily expanding role of democracy in government caused the deterioration of traditional social hierarchies that existed. Instead a new ethic was created within the core of American Political values. While the United States was arguably not the first democracy to ever exist, the neo-classical model that arose during this time was largely unheard of in other parts of the world, particularly from a British Colony. These social and political changes greatly impacted the way that the world saw the Americas from that point on. As the birthplace of modern democracy as the world now recognizes it, the United States of America soon became the symbol of world democracy. The birth of new ideas with regard to government, representation and social class were all altered by this event. It was so influential that it became the foundation of the American Constitution and the reason why the United States will always be known as the land of the free. How to cite American war for independence II, Essays

Competitive Strategy for Woolworths Limited- myassignmenthelp

Question: Discuss about theCompetitive Strategy for Woolworths Limited. Answer: Woolworths Woolworths Supermarket is an Australian supermarket and grocery store chain owned by Woolworths Limited. The stated firm is the Australias largest supermarket chain and operates more than 900 stores all over the Australia and employs over 115,000 workers in its stores, delivery centres and support office to offer its consumers with superior quality(Santos and Svensson, 2013). The main motive of Woolworths is to be the center of the community and to be the best vendor for kids, home and family leisure time. Woolworths is perceived as excellent in its operation as it source 96% of all the fruit and vegetables and 100% of fresh meat from Australian farmers and growers. This organisation has been chosen as it understand that customers now look for new and simple ways to shop. How Woolworths reached its current position In order to achieve its current standing in the market, Woolworths emphasis heavily in building a customer and store-led culture and team. The main strong point of Woolworths is its sustainable sales momentum in Food. It is evident that most of the fruits, vegetables and fresh meat that the company sales are from Australian farmers and growers(Santos and Svensson, 2013). The success of the company starts with developing a great trade team that listen to the consumers, team members and supplier. The stated firm, through its voice of the customer program crossways its brands, stores and support offices, which receives daily response from the consumers, gained the confidence and trust of the consumers(Keith, 2012). As Woolworths is a customer oriented organisation, it is placing the customer at the start of everything it does. Putting customer in every operation assists the company to bring lower prices, more compelling offers, and greater innovation. Though, in the current business con text, every retail enterprise is offering low prices; it is the overall customer experience and quality of the goods that gives competitive advantage to Woolworths. Another reason for the success of Woolworths is its supply chain strategy. The firm implies a business model where purchaser delivers a specific statistics to a vendor supplier regarding the product and supplier takes the full guarantee for the superiority of the product. This the main reason for which Woolworths bring almost all its grocery items from trustable Australian farmers. The stated organisation is also known as the technology leader in the retail industry(Keith, 2012). They were the ones to start the online shopping to the customers of Australia. The information technology department of the company helps it in managing the customer relationships and service response logistics. The operational excellence in the supply chain management of the Woolworths permits them to provide low pricing strategy as it has huge purchasing power. Woolworths has driven many small retailers out of the commerce and forced the manufacturers to be more efficient(Santos and Svensson, 2013). The co mpany has also managed to keep the lower cost down which is the main reason of generating revenue for the company. The main goal of the company is to drive the social development and to emphasis on environment requirements. It hugely concentrates in recognising its centric business, i.e. to recognise who their customers are -and what are their actual demands. Commonwealth Bank The Commonwealth Bank of Australia (CBA) is an Australian international bank with its commerce operations across New Zealand, Fiji, Asia, the United States and the United Kingdom. The stated firm delivers a range of financial services which includes the trade, commerce and institutional banking, broking services, investment, insurance and funds management(Commonwealth Bank Strategy, 2012). CBA is Australias leading supplier of incorporated financial services and is one of the most familiar brands in Australian Financial industry. The main objective of the stated firm is to extensive programme and policies to meet its promise of being the Australias most available bank. This organisation has been chosen as its corporate social responsibility id focused in driving positive change and good business practice. How Commonwealth bank reached its current position The main reason for Commonwealth Bank is its marketing strategy. It is the central part of the business at the stated firm. The role of marketing clearly demonstrates the value that the stated firm brings to the business. The CBA corporate accountability plan is also purposeful in bringing positive change in education, improvement and good commerce practice(Commonwealth Bank Strategy, 2012). CBA has different initiatives such as teaching the value of money, preparing workforce for the future, using innovation ability to empower people which demonstrate the companys commitment in creating sustainable long term value. Another thing that helped the firm to reach its current position is its innovation. It is the goal of the company to embed innovation in its business and utilising it to enhance the financial wellbeing, assist positive change and to improve the lives of its customers and societies. CBA collaborate with its clients in this tough business situation to uncover insights, reco gnising the opportunities and solving the business issues(Schlagwein and Thorogood, 2015). CBA is very much concerned in contributing to its communities, and in meeting its stakeholder requirements. The company lends, invest and procure sensibly and mirror its communitys ethics and role model settlement. From online security to comply with the uppermost level of conduct codes, CBA is dedicated in being the Australias most reachable bank by making banking easier to older citizens and persons with disabilities. The company is entitled to become the best customer service provider every time consumer contacts them. CBA always tries to improve customer convenience initiatives. It always ensures that customers are treated ethically and fairly. For marinating its current position, CBA works independently to improve their products, systems and procedures. The customer services executives of the stated firm also helps customers even if they are particularly in challenging or complex situations(Schlagwein and Thorogood, 2015). The employees of CBA are bound to act responsibly when they are aware of price-sensitive information. The customer service is the major strength of the Commonwealth bank. It has commitment in ensuring professionalism, honesty and fairness in their dealings with the custo mers. By embracing its commitments, the Commonwealth Bank delivers a personal undertaking in outlining its vision, values and in adhering common principles in performing its respective roles. References Commonwealth Bank Strategy.(2012). [online] Available at: https://www.commbank.com.au/about-us/shareholders/pdfs/2006-asx/20060809-Commonwealth-Bank-Strategy.pdf [Accessed 20 Aug. 2017]. Keith, S. (2012). COLES, WOOLWORTHS, AND THE LOCAL.The Australasian-Pacific Journal of Regional Food Studies, [online] pp.47-70. Available at: https://localejournal.org/issues/n2/Locale%20n2%20-%2007%20-%20Keith.pdf [Accessed 20 Aug. 2017]. Santos, M. and Svensson, G. (2013). Indicators of sustainable business practices: Woolworths in South Africa.Supply Chain Management: An International Journal, 18(1), pp.104-108. Schlagwein, D. and Thorogood, A. (2015). How Commonwealth Bank of Australia Gained Benefits Using a Standards-Based, MultiProvider Cloud Model.MIS Quarterly Executive, [online] 13(4), pp.209-222. Available at: https://pdfs.semanticscholar.org/6fd0/30b730ffff376411c8a8f94f19b5a150f266.pdf [Accessed 20 Aug. 2017].

5 interview questions you shouldn’t ask potential employees

5 interview questions you shouldn’t ask potential employees We talk a lot about what questions interviewees should be prepared to answer, but what if you’re on the other side of that equation? Are there any danger zone questions (or just plain ineffective) questions you shouldn’t ask? There definitely are, and they range from inappropriate to downright illegal. Let’s look at some of them. 1. How old are you?Age is always a no-no in an interview. Even if the interviewee mentions it themselves or you can deduce the age based on their resume, you can’t ask about it or use it as a factor in the hiring decision. Per the Age Discrimination in Employment Act (ADEA), it’s illegal to use age as a discriminating factor in hiring. So by mentioning age, you’re opening the door to potential legal consequences for your company- whether you’re just making small talk or not.2. Are you married/do you have kids?Again, illegal, even if it’s just small talk. The U.S. Equal Employment Opportunity Commission (EEOC) forbids using gender or family status as an element in hiring someone for a role. A question about family status could make the interviewee think you’re fishing to see if she is planning to take maternity leave, or a question about marriage could make the interviewee think you’re trying to determine sexual orientation. It’s best to leave it alone and find other ways to make small talk. And you don’t want to risk making the interviewee feel uncomfortable about having to discuss personal issues. It’s better all around to keep discussion limited to professional areas.3. If You Were a [blank], what kind of [blank] would you be?This one isn’t illegal, by any stretch. It’s just not a very useful or effective interview question. Knowing which kind of tree the interviewer identifies with or which former member of One Direction they’d like to be doesn’t tell you much of anything about how they’d approach the job at hand. Whenever possible, you should avoid filler questions like these.4. What’s your salary history?What a candidate made before is largely immaterial to what they’d make at your company, unless you’re trying to take the easy way out and determine how low you can go, salary-wise. Either way, it’s not a terribly appropriate or relevant thing to ask someone who’s applying for a specific job. It could put the interviewee on the defensive and steer the conversation away from the job itself.5. What’s your biggest weakness?If you ask this, you’re not going to get a 100% truthful answer. Candidates are on to this game, so you’re going to get an answer with spin on it. No one is going to say â€Å"Yeah, I’m just not good at motivating myself to get work done in the morning† or â€Å"I make a lot of careless mistakes.† And does the spin answer like â€Å"I am too much of a perfectionist† really help you make this hiring decision?When you’re the interviewer and have all the power, it’s important to make sure you’re making a good faith effort to ask the right questions to get someone hired. The last thing you want to do is open legal cans of worms for your company or ask questions that just don’t tell you much about the person you’re hiring to fill this job. Learning to become a great interviewer is just as much a skill as learning to become a great interviewee, and the more you work on what to avoid, the more effective you’ll be.

Morgans Raid in the Civil War

Morgans Raid in the Civil War Morgans Raid - Conflict Dates: Morgans Raid was conducted from June 11 to July 26, 1863 during the American Civil War (1861-1865). Armies Commanders Union Major General Ambrose Burnsideapprox. 40,000 men Confederates Brigadier General John Hunt Morgan2,462 men Morgans Raid - Background: In late spring 1863, with Union troops conducting the Siege of Vicksburg and General Robert E. Lees Army of Northern Virginia embarking on the Gettysburg Campaign, General Braxton Bragg sought to distract enemy forces in Tennessee and Kentucky. To accomplish this, he turned to Brigadier General John Hunt Morgan. A veteran of the Mexican-American War, Morgan had proven himself a capable cavalry leader during the early part of the war and had led several effective raids into the Union rear. Assembling a select force of 2,462 men and a battery of light artillery, Morgan received orders from Bragg directing him to attack through Tennessee and Kentucky. Morgans Raid - Tennessee: Though he happily accepted these orders, Morgan harbored a desire to carry the war into the North by invading Indiana and Ohio. Aware of his subordinates aggressive nature, Bragg strictly forbade him to cross the Ohio River as he did not wish Morgans command to be lost. Assembling his men at Sparta, TN, Morgan rode out on June 11, 1863. Operating in Tennessee, his forces began moving towards Kentucky late in the month after Major General William Rosecrans Army of the Cumberland began its Tullahoma Campaign. Seeking to aid Bragg by disrupting Rosecrans supply lines, Morgan crossed the Cumberland River on June 23 and entered Kentucky on July 2. Morgans Raid - Kentucky: After camping between Campbellsville and Columbia on the night of July 3, Morgan planned to push north and cross the Green River at Tebbs Bend the next day. Moving out, he found that the bend was guarded five companies of the 25th Michigan Infantry which had constructed earthworks in the area. Attacking eight times through the day, Morgan was unable to overwhelm the Union defenders. Falling back, he shifted south before crossing the river at Johnson Ford. Riding north, the Confederates attacked and captured Lebanon, KY on July 5. Though Morgan captured around 400 prisoners in the fighting, he was crushed with his younger brother, Lieutenant Thomas Morgan, was killed. Advancing towards Louisville, Morgans raiders fought several skirmishes with Union troops and local militia. Reaching Springfield, Morgan dispatched a small force to the northeast in an attempt to confuse the Union leadership as to his intentions. This detachment was later captured at New Pekin, IN before it could rejoin the main column. With the enemy off balance, Morgan led his main body northwest through Bardstown and Garnettsville before reaching the Ohio River at Brandenburg. Entering the town, the Confederates captured two riverboats, John B. McCombs and Alice Dean. In direct violation of his orders from Bragg, Morgan began moving his command across the river on July 8. Morgans Raid - Indiana: Landing east of Mauckport, the raiders drove off a force of Indiana militia before burning Alice Dean and sending John B. McCombs downstream. As Morgan began moving north into the heart of Indiana, the states governor, Oliver P. Morton, frantically put a call out for volunteers to oppose the invaders. While militia units quickly formed, the commander of the Department of the Ohio, Major General Ambrose Burnside, moved to shift Union forces to cut off Morgans lines of retreat south. Advancing up the Maukport Road, Morgan overwhelmed a force of Indiana militia at the Battle of Corydon on July 9. Entering the town, Morgan paroled the militiamen before seizing supplies. Morgans Raid - Ohio: Turning east, the raiders passed through Vienna and Dupont before arriving at Salem. There they burned the railroad depot, rolling stock, as well as two railroad bridges. Looting the town, Morgans men took cash and supplies before departing. Pressing on, the column entered Ohio at Harrison on July 13. That same day Burnside declared martial in Cincinnati to the south. Despite recent celebrations in response to the Union triumphs at Gettysburg and Vicksburg, Morgans raid caused widespread panic and fear across Indiana and Ohio. Passing through Springdale and Glendale, Morgan remained to the north of Cincinnati in an effort to avoid Burnsides men. Continuing east, Morgan dashed across southern Ohio with the goal of reaching West Virginia and turning south into Confederate territory. To accomplish this, he intended to re-cross the Ohio River using the fords at Buffington Island, WV. Assessing the situation, Burnside correctly guessed Morgans intentions and directed Union forces to Buffington Island. As Union gunboats moved into position, columns led by Brigadier Generals Edward Hobson and Henry Judah marched to intercept the raiders. In an effort to block the ford prior to their arrival, Burnside dispatched a local militia regiment to the island. Reaching Buffington Island late on July 18, Morgan elected not to attack this force. Morgans Raid - Defeat Capture: This pause proved disastrous as Union forces arrived during the night. With Lieutenant Commander LeRoy Fitchs gunboats blocking the river, Morgan soon found his command nearly surrounded on a plain near Portland, OH. In the resulting Battle of Buffington Island, Union troops captured around 750 of Morgans men, including his executive officer, Colonel Basil Duke, and inflicted losses of 152 killed and wounded. Morgan was able to escape with around half of his men by slipping through some nearby woods. Fleeing north, he hoped to cross the river at an undefended ford near Belleville, WV. Arriving, around 300 men successfully crossed before Union gunboats arrived on the scene. While Morgan elected to remain in Ohio, Colonel Adam Stovepipe Johnson led the rest to safety. Reduced to around 400 men, Morgan turned inland and sought to escape his pursuers. Resting at Nelsonville, the Confederates burned boats along a local canal before riding northeast. Passing through Zanesville, Morgan still sought to cross into West Virginia. Pressed by Brigadier General James Shackelfords Union cavalry, the raiders were attacked at Salinesville, OH on July 26. Badly routed, Morgan lost 364 of men in the fighting. Escaping with a small party, he was captured later that day by Major George W. Rue of the 9th Kentucky Cavalry. Though many of his enlisted men were taken to Camp Douglas near Chicago, Morgan and his officers were incarcerated at the Ohio Penitentiary in Columbus, OH. Morgans Raid - Aftermath: Though the entirety of his command was lost as a result of the raid, Morgan captured and paroled around 6,000 Union soldiers prior to his capture. In addition, his men disrupted Union rail operations across Kentucky, Indiana, and Ohio while also burning 34 bridges. Despite being captured, Morgan and Duke felt the raid was a success as it allowed Bragg to retreat safely while tying down thousands of Union troops which otherwise could have reinforced Rosecrans. On November 27, Morgan and six of his officers successfully escaped from the Ohio Penitentiary and returned south. Though Morgans return was lauded by the Southern press, he was not received with open arms by his superiors. Angry that he had violated his orders to remain south of the Ohio, Bragg never fully trusted him again. Placed in command of Confederate forces in eastern Tennessee and southwest Virginia, Morgan attempted to rebuild the raiding force that he had lost during the 1863 campaign. In the summer of 1864, he was accused of robbing a bank in Mt. Sterling, KY. While some his men were involved, there is no evidence to suggest that Morgan played a role. While working to clear his name, Morgan and his men encamped at Greeneville, TN. On the morning of September 4, Union troops attacked the town. Taken by surprise, Morgan was shot and killed while attempting to escape from the attackers. Selected Sources Ohio History: Morgans RaidMorgans Men Association Connor Prairie: Morgans Raid

U choose a topic Case Study Example | Topics and Well Written Essays - 1000 words

U choose a topic - Case Study Example This water industry operated under strict regulations from both governmental and nongovernmental organizations concerned with quality assurance. One such organization includes the International Bottled Water Association (IBWA), and the America’s Food and Drug Administration (FDA). These bodies are usually concerned with facilitating adoption of safety and quality related standards to consumer markets. Within any economic environment, bottled water industry plays a significant role in enhancing management and rational utilization of ground water (Gleick 54). In addition, this industry provides numerous opportunities for commercial ventures involving different stakeholders like suppliers and logistical manufactures. In the recent past, statistics indicates steadily increasing sales in bottled water within the global consumer market. In 2009 alone, sales of bottled water were approximately $78 billion within that fiscal year alone. In 2010, sales increased by 4.3% to hit a revenu e target of $81 billion. This specific increase within that short period indicates availability of business opportunities within the industry (Eshleman 71). In this regard, certain success factors facilitate achievement of production, distribution and sales objectives by involved companies. One such factor is conformance to production standards required by the industry. Bottled water industry is under governance by federal and state authorities in matters relating to product quality. In order for any organization to gain considerable recognition within any given marketing environment, they will first develop reliable standards of production allowed by relevant authorities. Within the American market, success only comes after an organization gains quality approval from the Food and Drug Association. Apart from such a local quality assurance authorities, other producers choose to advance towards attainment of standards required by international bodies like IBWA (Vasconcellos 84). In t his context, success is directly related to level of conformance to existing standards of product quality in the market. Another integral success factor in bottled water industry involves marketing strategies employed by a given company. In this case, an example of strategy that directly influence marketing trends include distribution and sales patterns used by a marketing agency to reach target consumers (Eshleman 88). Consumer trends suggest that individuals are more likely to purchase a convenience related product whenever their proximity to that product increases. In actual consumer markets, bottled water occupies same shelves as those of other soft drinks in convenience stores. In addition, bottled water can also be sold along with other soft drinks in restaurants, hotels and snack shops. This means that the ability of an organization to avail their product to these premises increases their chances of sales success. From a more practical illustration, Coca Cola utilized its sof t drink distribution channels to deliver its bottled water brands to the market. Fortunately, Coca Cola had a fully developed and efficient distribution channel for their soft drink market. The company was under no commercial obligation to develop a new distribution channel for their new products (Eshleman 92). In this regard, the company in subject supplied mineral water filled bottles to store shelves selling their popular soft drinks. Changes in the industry Since its inception on a commercial scale level,

Body in the consumer society Essay Example | Topics and Well Written Essays - 5250 words

Body in the consumer society - Essay Example According to the research findings before 1950s, scholars recognized that adoption of some tactics and strategies enhances a good relationship between the seller and the buyer, these tactics and strategies focused on selling more services and products and had little regard for customers’ needs. Such strategies meant embracing a ‘sell-as-much-as-possible’ philosophy by companies with no concern on the need to build strong and long-term buyer-seller relationship. Starting in 1950s, firms started realizing that old ways of marketing were becoming unpopular and were not effective. Competition in the markets and across industries was growing stiffer and companies were challenged to look at the buyer’s side of transaction particularly to improve the effectiveness of their marketing tactics and strategies. This brought the famous marketing concept that suggests that key factor in successful marketing entails understanding customers’ needs and seeking ways o f fulfilling them. The concept advocates that the first step should involve identifying the need of customers and then engaging in the process of production of the desired product or services and then marketing the products. This marketing concept has continued to be the root for the current marketing ideas and efforts. In the contemporary society, individual’s identity is deemed a construct of his or her consumption not only due to the non-physical and physical objects that an individual consumes but also due to the products’ symbolic nature.... 187). In the contemporary society, individual’s identity is deemed a construct of his or her consumption not only due to the non-physical and physical objects that an individual consumes but also due to the products’ symbolic nature. Some of the issues that have been linked to identity in the marketing include the body and especially the embodied self. Current marketing ideas have been linked with creation of identity whereby consumer buying behaviour has been related to the body, which includes the recent body modifications like cosmetic surgery and body art. One of the most popular body adornments that have long history in the body-related consumer behaviour is tattooing. Despite the growing practice in tattooing, there has been little attention among consumer researchers. Very few researchers have focused on tattooing as an industry in the service market. This study classifies tattooing as one of the service industries given that tattooing has service providers, clie nts, and it involves transactional business since it is a practice that is paid for. This study will therefore provide significant contribution by examine tattooing as one of the current ideas in marketing. This study seeks to identify the uniqueness of the object purchased in tattooing, in terms of practice and concept. The study will explore the factors influencing consumers’ choice in tattooing, nature of consumer experience as well as the enduring relationships (Stern 1995, p. 165). Body in the consumer culture Body can be consumed in two forms; one is the body as a canvass and in body modification like in tattooing, which has become an important part of service industry. The other one is dead body, which is also

English - reading and writing assignment Essay Example | Topics and Well Written Essays - 1000 words

English - reading and writing assignment - Essay Example Reading it helps us grow intellectually and emotionally. If we are learning a language, reading helps us learn new words and discover different ways of using them. Reading literature also expands our horizons, as it brings us to different places, cultures, and time, and introduces us to diverse characters that we would have not known within our own lifetime. Literature enables us to respond to human struggles and dreams. At the same time, reading literature also helps us learn more about ourselves, our culture, and the society we live in. Roberts underscores that our interpretations of literature reveal our innermost desires, values, and goals too. It also makes us more aware of our society and the ills and good in it. Indeed, literature â€Å"makes us human† (2). Writing about literature entails an active engagement with the text. It requires following the work and identifying meaningful details and implications. We use our own knowledge and experience to check the authenticity and meaning of the plot and dialogues. Writing down notes is one way of responding to the text while reading it. These notes can be the spring of our thesis and supporting arguments. Writing about literature basically means explaining what the text means through a focused argument. The analysis shows the reader’s thought process, as well as how he/she plans to describe and defend his/her ideas and arguments. Writing requires having an argumentative position and supporting details from the text and sometimes, even other sources, to effectively show that all our points lead to our thesis. In a sample essay about â€Å"The Necklace,† Roberts explains how de Maupassant uses setting to describe and explain Mathilde’s character. The thesis stresses that Mathilde grows as a person and this growth can be seen through descriptions of her apartment, dreams about elegant rooms in a mansion, and her attic flat. Three topic sentences are presented, which support the

The Origin And Types Of Thrash Metal Music Essay

The Origin And Types Of Thrash Metal Music Essay We all know punk and classic metal were the two places thrash was taken from. Black Sabbath, Judas Priest, Venom, Accept, Iron Maiden, Diamond Head and Thin Lizzy had a big influence on thrash. So did punk bands like Discharge, The Ramones, Sex Pistols and The Dead Boys. Another genre that thrash took influence from was hair metal, from the early hair metal of KISS to the satanic hair metal of Venom. Songs like Symptom of the Universe Black Sabbath, Stone Cold Crazy Queen, Ace of Spades and Overkill Motorhead and dozens of Judas Priest songs like Exciter were the first hints of thrash, with a very different riff-structure and high tempos never reached before by rock/metal. Thrash metal is directly responsible for the offshoot of popular underground metal genres, such as death metal and black metal BLACK METAL: During the 1980s, certain thrash metal bands formed a prototype for black metal. This so-called first wave included bands such as Venom, Bathory, Hellhammer AND Celtic Frost DEATH METAL : Building from the musical structure of thrash metal and early black metal, death metal emerged during the mid 1980s Metal acts such as Slayer, Kreator, Celtic Frost and Venom were very important influences to the crafting of the genre. Along with the band Death and its frontman Chuck Schuldiner, who is often referred to as the father of death metal bands such as Possessed, Obituary and Morbid Angel are often considered pioneers of the genre [b]Early Thrash:[/b] Many people see the genre getting its beginnings in California and the West Coast. But it was happening all over the world. Metal Church is the band that started off the West Coast thrash scene with their infamous Red Skies demo. About the same time as Metal Church was releasing some of the heaviest metal in existence at the time, the same was going on in New Jersey with a cover band, Overkill, who recently started writting their own music. By 1981, Overkill had written, copyrighted and been performing their new song, Unleash The Beast Within, everywhere. Kreator, of Germany, at the time known as Tormentor, was also releasing live demos of some of their new heavy thrash style by the very early 80s. Another band who helped innovate thrash, but is given little credit for it is Znowhite, a thrash band from Chicago, IL. Znowhite had their first demos out by 1981, but a Chicago thrash scene never really developed from it. And last but not least is the Canadian thrash giant, Exciter, who released their first demos as early as 1980! Soon after, still in the very early 80s, a new band was beginning to pick up the lighter thrash/classic metal sound Metal Church had innovated, and they brought it to a new level of speed and heaviness. This band was Leather Charm, a not so well known name, run by a nearly household name, James Hetfield. He developed the style of Metal Church into a new milestone in thrash, which went by the name Hit The Lights. The song started as a cover song, but moved very far away from that and into one of the first true thrash songs ever written. Soon after they finished this song, the band disbanded, and James Hetfield than formed a new band by the name of Metallica in late 1981. Soon many other bands that had connections with some of the first pioneers of thrash, like Overkill, Metallica, Tormentor (Kreator) and Metal Church, started to develop a thrash sound as well. Exodus, Trauma and Warning SF were examples on the east coast. Those three bands, and a few others, being the founders of what would become the biggest thrash scene in existence. And Anthrax would soon follow in Overkills footsteps on the east coast. Sodom, Destruction and Angel Dust followed after Tormentor/Kreators style in Germany. During Metallicas early career, the band was having trouble with their Lead guitarist, who was constantly out partying, drinking and doing drugs. This man was Dave Mustaine, and after Exodus and Kirk Hammet (at the time guitarist of Exodus) were brought to Metallicas attention, they kicked Mustaine out of the band and recruited Kirk Hammet. Not long before this, a new bassist, Cliff Burton, was found by Metallica during a Trauma (Burtons band at the time) concert and recruited as their new bassist. Megadeth was soon formed by the enraged Dave Mustaine to get vengeance against Metallica. [b]The Bay Area/San Francisco:[/b] This thrash scene was founded in the very early 80s, around 1982, by thrash band Exodus as well as Death Angel, Dark Angel, Blind Illusion and Slayer in 1983. Bands like Trauma (who was more so a speed metal band than thrash), Hirax, Testament, Forbidden, Possessed and dozens of others developed and helped the scene as well. Slayer is probably the best known of all the pioneering bands of the Bay Area, although during their early career, it was not thrash they were playing at the start of their career, it was classic metal, hugely influenced by NWOBHM. Blind Illusion is one of the least known, but has two of the most recognized metal musicians of all time, Les Claypool, of Primus, and Larry LaLonde, of Possessed and Primus. Bands like Blind Illusion and Forbidden would become pioneers of a soon to come sub-genre of thrash, Tech. thrash. Possessed and Slayer would become godfathers of the genre that developed from thrash, death metal, as well as brut al thrash. [b]East Coast Thrash:[/b] This scene was largely based in Newyork. The first thrash band of this scene, Overkill, might have started in New Jersey, but they soon relocated to New York. The next band to come was Hades, a straight-forward thrash band with a huge-octived vocalist came onto the thrash scene in 82 with the demo, Deliver Us From Evil. Even though Hades formed in 1978, they didnt record material until 82. Bands like Anthrax came onto the scene soon after in 1982, which were probably the second most important pioneer of the East Coast thrash scene (Even though they came after Hades, they largely popularized the scene, making it easier for thrash bands to make it in New York in particular). Bands like Blessed Death (in 83/84), Nuclear Assault (in 84), Hallows Eve (in 84), Nasty Savage (in 84), Whiplash (in 84), Ludichrist (in 85), Deceased (in 85). A later band who didnt really contribute to the creation of the scene was Blood Feast, and I just thought Id mention them as they re considered the Slayer of the East Coast. [b]Teutonic Thrash: [/b]Better known as German Thrash, was started by thrash band Kreator in 81/82, but at the time, the band was known as Tormentor. For some reason, the German Thrash scene was much heavier in general than any American thrash scene. The two other big pioneers of German thrash were Sodom, in 1983, and Destruction, in 1984.. Vendetta was also a big contributor to the scene, but never got the credit they deserved. They wrote great music and released their first material in 82, before Sodom or Destruction. Bands like Tankard (in 84), Living Death (in 83), Holy Moses (First album in 87, dont know when their first demos were), Iron Angel (in 84) and Angel Dust (in 85), both had huge influences on the scene, too. These bands would go on to help aid the creation of extreme metal (black/death metal), especially Kreator. Some of the other big bands of the scene were Assassin (in 85), Exumer (in 85), Accuser (in 86), Deathrow (in 86) and Paradox (in 87). The oddest of the well known thrash bands is probably Mekong Delta, a prog/thrash band, whose guitarists were unknown for the beginning of their career and are hugely influenced by classical composers. The German thrash scene is still alive with bands like Grinder and Desaster, but its nearing death and is nowhere near as popular as it once was. [b]Canadian Thrash[/b]: Canada is known for producing several top quality tech. thrash, but for some reason, people usually dont go farther beyond the tech. giants like Annihilator and Voivod. The pioneers of the Canadian thrash scene were Exciter (in 1980), Eudoxis (Not very popular, but they have influence almost every Canadian thrash band. They released Metal Fix in 1985), Voivoid (in 83), Annihilator (in 85), Razor (in 84) and Slaughter (in 84.. Not the Shitty Las Vegas hair metal band). Voivod debuted in 1984, but it wasnt until their 1987 album, Killing Technology did they add prog. to their song-structures. Annihilator was the band that started the tech. thrash scene in Canada, while Voivod brought it to new levels. Annihilator didnt debut until 1989, but had tech. thrash demos out as early as 1985. Bands like Razor and Slaughter were some of the earliest thrashers, but it was Eudoxis who set the standards with their near-perfect EP, Metal Fix. Exciter was the first band to br ing thrash/speed metal to Canada, and one of the first three speed/thrash metal bands in existence. Some of the other big Canadian thrashers were Ghoulunatics, Infernal Majesty, Dyoxen, Sacrifice, DBC and Obliveon. On a random note, Eudoxis drummers double bass drums were six feet in diameter each! [b]Brazilian Thrash:[/b] The latest big thrash scene to develop. The scene was started by Ratos de PorALo, they were a hardcore punk band, bordering thrash, and were fairly popular. The actual thrash scene was pioneered by Vulcano (in 83), Sepultura (in 85), Korzus (in 84/85) and Overdose (in 85). Other big Brazilian thrash bands are Chakal (in 86), Dorsal AtlAcntica (in 85.. Known as Ultimatum at the time), Opprobrium (in 87.. Then known as Incubus, no relation to the rap-metal band Incubus, though), Mutilator (in 85), Torture Squad (in 93) and Holocausto (in 85.. It was a very controversial band, and Ill explain why soon). Sepultura was a brutal thrash band that released their first material in 1985, AKA Bestial Devastation. They were influenced by Brazilian death/thrash band, Vulcano, the first big thrash band onto the scene. Now about Holocausto, you can probably guess why they were controversial from the name. Holocausto was a thrash of neo-nazis whose lyrics were based on neo-n azism. The Brazilian thrash scene is still healthy and probably the only of the big thrash scenes still far from death. [b]Thrash from Everywhere Else[/b]: There were a couple other smaller thrash scenes that I decided to just throw together in an Everywhere Else section. There was Sabbat (in 85), Onslaught (in 83) and Xentrix (in 89), being the three premier British thrash bands. Prog. Thrash band Stone (in 87) of Finland, Artillery (in 83) of Denmark and uber-technical thrash band Coroner (in 86) of Switzerland. Finally, there is Mortal Sin (in 87), Hobbs Angel of Death (in 88 ) and Sadistik Exekution (in 91) of Australia. Those are all the big thrash metal bands I havent covered yet. Now onto sub-genres. [b]Crossover:[/b] This is a sub-genre of bands whose punk influence is so strong that they crossover into both hardcore and thrash. The sub-genre was first introduced by DRI (AKA Dirty Rotten Imbeciles) with their 1982 EP, Dirty Rotten EP. The next most important pioneer was Suicidal Tendencies who released their first material in 1983. They usually influenced thrash and started the Crossover sub-genre. Bands to follow in their footsteps would be Nuclear Assault (in 84), Hirax (in 85), Anthrax (In 85, as after their debut, they began focusing on their hardcore influences), Stormtroopers of Death (in 85), MOD (in 86), Ludichrist (in 85) and Cryptic Slaughter (in 86). [b]Groove Metal :[/b] Groove Metal was a genre of groove-based melodies and usually slower tempod riffs, solos, etc, than normal thrashThis genre was pioneered by Exhorder in the mid/late eighties (Starting in 86), but popularized by Pantera (First Groove Metal albums in 1990). The genre became very popular before of Pantera and was also played by Sepultura on the album, Arise. some other great groove metal bands are Machine Head (in 94), Ghoulunatics (in 95), Prong (Later albums) and Overkill (From The Killing Kind to BloodLetting.. AKA their 1996-1999 albums). [b]Technical Thrash:[/b] This genre is pretty much a combination of progressive metal and thrash metal. The pioneers of this genre were Watchtower, of Austin Texas, who released their first material in 1984, on the Demo Meltdown. They were the first big metal band to fuse prog. and thrash, along with Blind Illusion at least, who released less popular demos in very late 1983/1984. Annihilator followed in a thrashier form of technical thrash with their first demos being released in 1985. Some other great pioneering tech. thrash bands are Voivod (in 87), Forbidden (in 88), Coroner (in 86) and Megadeth (on Rust In Peace). [b]END OF THRASH METAL[/b] In the 1990s, many veteran thrash metal bands began changing to more accessible, radio-friendly styles. Metallica were a notable example of this shift, particularly with their mid to late 90s albums Load (1996), and ReLoad (1997), which both displayed minor blues and southern rock influences, and were seen as a major departure from the bands earlier sound. Megadeth took a more accessible hard rock route starting with their 1992 album Countdown to Extinction, and Testament released the melodic The Ritual in 1992 [b]THRASH IS BACK (2000s)[/b] Thrash metal has recently seen a certain degree of resurgence of popularity. Bands including Municipal Waste, Evile, SSS, Sanctity and Gama Bomb have been cited as key in the resurgence of thrash metal. The genres sense of recklessness and energy has been cited as a potential reason for its resurgence. Also many bands that ended around the 90s gathered again around 2000s, bands like Exumer, Evildead, Dark Angel (band), Death Angel, Nuclear Assault, Defiance (band), Whiplash (band), Hirax, and Possessed (band). Older thrash bands have continued to put out material such as Megadeths Endgame (2009), Slayers World Painted Blood (2009), Metallicas Death Magnetic (2008), Destructions D.E.V.O.L.U.T.I.O.N. (2008), Sodoms The Final Sign of Evil (2007), Death Angels Relentless Retribution (2010), Kreators Hordes of Chaos (2009), Exodus Exhibit B: The Human Condition (2010), Overkills Ironbound (2010), Onslaughts Killing Peace (2007), Testaments The Formation of Damnation (2008), Metal Church This Present Wasteland (2008), Artillerys When Death Comes (2009), and Voivods Infini (2009). In September 2009, it was reported that Metallicas Lars Ulrich was attempting to assemble a tour with thrash metals Big Four ? Metallica, Megadeth, Slayer, and Anthrax ? together on one bill. The Big Four took the stage together for seven shows in the Sonisphere Festival concert series.

Classes of Chemical Reactions :: essays research papers

Classes of Chemical Reactions   Ã‚  Ã‚  Ã‚  Ã‚  Whenever a reaction takes place, energy is changed as well when the substances react chemically. Scientists have taken these changes in energy and generalized them. Scientists can take these generalizations and discover more about the nature and tendencies of matter. In this lab, the purpose was to perform seven reactions, write down their equations, and identify the type of reaction. In this lab report, several methods of displaying this information will be applied. Synthesis 1.  Ã‚  Ã‚  Ã‚  Ã‚  A piece of Magnesium was obtained at about two centimeters in length. The strip was thin and easily bent or twisted. It had a metallic surface and was brittle. It was silver in color. A flame from a Bunsen burner was held to the Mg, and it ignited, giving off a brilliant white light. Looking directly into the light resulted in temporary blindness, which would explain the warning on the procedures that strongly suggested not looking directly into the light. After the flame had extinguished itself due to lack of fuel, the Mg had turned from a metallic strip to an off-white powder, which crumbled at the slightest irritation. The magnesium had bonded with the oxygen gas in the air from the energy that was applied to it and formed magnesium oxide. The type of reaction was a synthesis reaction, as is shown by this equation. 2Mg(s) + O2(g) = 2MgO(s) 2.  Ã‚  Ã‚  Ã‚  Ã‚  A piece of copper was obtained. It was a small, rounded wire that could be bent, although with a greater difficulty than the Mg strip from the previous account. It was copper in color (never saw that one coming, didja) and had a metallic luster. The copper was put in the flame of a Bunsen burner and after several seconds, it began to blacken. The flame was applied to it for about a minute and a half, and the copper appeared silvery under intense heat, but when it was removed from the flame, the silver color quickly faded. The copper strip was now black all over, and the change in color suggested that a chemical change had occurred. The Cu had reacted with the oxygen in the air and formed copper oxide. The black color could be scraped off, but only in small slivers. It would crumble when it was irritated with a great deal of pressure, respectively. It was a synthesis reaction as displayed by the equation here. Cu(s) + O2(o) = CuO2

The Importance of Protecting Rain Forests

Explain the Importance of Maintaining the Biodiversity of Tropical Rain Forests Biodiversity is the variation of plant and animal life in a certain habitat, in other words it is the variation of life forms within a particular ecosystem. All the living species depend on each other and this is where biodiversity comes into play. According to some research 90 percent of all plant and insect and animal species exists in the tropical rain forests. Biodiversity in tropical rain forests is vital since the large amount of species found there are so signi? cant.Biodiversity helps maintain the ecological balance between species in the rain forests. Tropical rain forests such as the Amazon and the Congo Basin, are home to some 500 million people. These people are some of the least privileged groups in our international society. The locals depend on the forests for many important products and environmental services. The native and indigenous peoples rely on the rain forests for their way of life . They do not only meet their economic requirements for food and shelter but also form an integral part of the culture and spiritual traditions.Tropical rain forests have a huge impact on the global climate. They moderate the daily range of air temperatures and maintain the atmospheric humidity levels. Tropical rain forests have been called the lungs of our planet. Forests absorb atmospheric carbon and refresh the oxygen in the air we humans breath daily. The Amazon produces a large 20% of the worlds oxygen. Additionally tropical rain forests provide timber as well as many products from animals such as varieties of meat and hides. Forests are also an important source of new pharmaceuticals used to ? ght cancer, AIDS, and other serious human diseases.Lastly the Rain forests rich and unique biodiversity makes it a popular tourist destination. The tropical rainforest are being destroyed daily and at a fast rate. Different factors contribute to the wreckage of the worlds endangered fore sts. Large mining companies are causing serious environmental damage through releasing toxic waste products into the rain forests and its rivers. These wastes are not only threatening the forests themselves but also the health of the locals living there. Additionally tropical rain forests are disappearing quickly through deforestation. Humans clear the natural forests o make room for farms, to harvest timber, for construction, fuels, and global sales. Deforestation in the Amazon and other rain forests across the world has a devastating effect including the extinction of rare plants and animals, social con? ict and climate change. Lastly large oil companies such as the American company Texaco, now Chevron, are a huge contributor to the destruction of tropical rain forests. The oil extraction process results in the release of toxic byproducts from oil drilling into the local rivers and broken pipelines and leakage are the results of regular oil spills.It is obvious that the great vari ety of forests products is important by economic standard, such as the rubber industry. The Amazon rainforest is one of the most signi? cant producers of natural rubber in the world. Thus making the Amazon rainforest among others a great economic importance. ! Worldwide the destruction of tropical rain forests accounts for more greenhouse gas emission than all the worlds planes, trains, and cars combined. It is crucial for the tropical rain forests to be conserved to stop climate change from getting even worse and to ensure that we can endure the impacts of global warming.Tropical rain forests absorb and stock extensive quantities of carbon, thus helping to regulate temperature and to produce rain. When the forests are destroyed the carbon is released back into the atmosphere. Additionally they ? ght erosion and shield the underground water reserves. Keeping the rain forests standing is a critical factor in ? ghting climate change and modifying to a warmer world. Biodiversity plays an important role in our global eco system and our very existence. It has an immense value that is worth protecting regardless of its value to the human race.The different varieties of species play an important role in the global ecological system. Different forms of live depend on each other for food and sustainability. An example would be snakes eat frogs, frogs eat insects, insects eat plants. This relationship is called the food chain and is extremely vital to stabilize our global eco system. If one species is terminated from the cycle, it will result in the collapse of other living species that depend on one another for their source of food.Conserving biodiversity can also have other bene? ts. Many varieties of biodiversity species have the possibility to become a source of new pharmaceuticals or to provide protection against diseases. Biodiversity and a healthy natural eco-system are crucial for long term sustainability and for the reduction of the effects of climate change. E ssay word count: 793 Works Cited 1900s, By The. â€Å"Rainforests – Explore the Rainforests of the World. † The Nature Conservancy Protecting Nature, Preserving Life. Web. 04 Nov. 2010.

Sexual Reproduction - Gametes and Fertilization

Sexual Reproduction - Gametes and Fertilization Sexual Reproduction Individual organisms come and go, but, to a certain extent, organisms transcend time through producing offspring. Reproduction in animals occurs in two primary ways, through sexual reproduction and through asexual reproduction.  While most animal organisms reproduce by sexual means, some are also capable of reproducing asexually. Advantages and Disadvantages In sexual reproduction, two individuals produce offspring that inherit  genetic characteristics from both parents. Sexual reproduction introduces new gene combinations in a population through genetic recombination.  The influx of new gene combinations allows members of a species to survive adverse or deadly environmental changes and conditions. This is a major advantage that sexually reproducing organisms have over those that reproduce asexually. Sexual reproduction is also advantageous as it is a way to remove harmful gene mutations from a population through recombination. There are some disadvantages to sexual reproduction. Since a male and female of the same species are required to sexually reproduce, a considerable amount of time and energy is often spent in finding the right mate. This is especially important for animals that do not bear many young as the proper mate can increase the chances of survival for the offspring. Another disadvantage is that it takes longer for offspring to grow and develop in sexually reproducing organisms. In mammals, for example, it can take several months for offspring to be born and many more months or years before they become independent. Gametes In animals, sexual reproduction encompasses the fusion of two distinct gametes (sex cells) to form a zygote. Gametes are produced by a type of cell division called meiosis. In humans, gametes are produced in the male and female gonads.  When gametes unite in fertilization, a new individual is formed. Gametes are haploid containing only one set of chromosomes. For example, human gametes contain 23 chromosomes.  After fertilization, a  zygote is  produced from the union of an egg and sperm. The zygote is diploid,  containing two sets of 23 chromosomes for a total of 46 chromosomes. In the case of animals and higher plant species, the male sex cell  is relatively motile and usually has a flagellum. The female gamete is non-motile and relatively large in comparison to the male gamete. Types of Fertilization There are two mechanisms by which fertilization can take place. The first is external (the eggs are fertilized outside of the body) and  the second is internal (the eggs are fertilized within the female reproductive tract).  Ã‚  An egg is fertilized by a single sperm to ensure that the correct  chromosome  numbers are preserved.   In external fertilization, gametes are released into the environment (typically water) and are united at random. This type of fertilization is also referred to as spawning. In internal fertilization, gametes are united within the female. In birds and reptiles, the embryo matures outside of the body and is protected by a shell. In most mammals, the embryo matures within the mother. Patterns and Cycles Reproduction is not a continuous activity and is subject to certain patterns and cycles. Oftentimes these patterns and cycles may be linked to environmental conditions which allow organisms to reproduce effectively. For example, many animals have estrous cycles that occur during certain parts of the year so that offspring can typically be born under favorable conditions. Humans, however, do not undergo estrous cycles but menstrual cycles. Likewise, these cycles and patterns are controlled by hormonal cues. Estrous can also be controlled by other seasonal cues such as rainfall. All of these cycles and patterns allow organisms to manage the relative expenditure of energy for reproduction and maximize the chances of survival for the resulting offspring.

The Pros and Cons Of Working Full Time and Going to College

The Pros and Cons Of Working Full Time and Going to College Work and school are two of the most important aspects in peoples futures. Each of these is generally demanding: they require focus and dedication, which in turn necessitate a good state of mind. Yet this state is hard to obtain if you feel constantly exhausted. Handling both these tasks at the same time can be difficult, but its far from impossible. There are numerous people doing it and, as long as you find the right balance, you can be one of them. It is important to be fully aware of what you are committing to if you choose this path. Here are some pros and cons when it comes to working full time and going to college. Keep in mind that we are mainly addressing master students; the doctoral level has often been reported as demanding as a full-time job by those following it, making any other kind of work unrealistic to consider. Pros You advance in your professional and educational life at the same time. By the time you graduate, you will already have work experience. At that point, you could choose to maintain the job or aim for something better. But you wont start from scratch, as other graduates will, making you a more desirable candidate for employees. Building a strong work ethic for real world tasks is also a very important skill that you will pick up early. Better financial status. One of the main reasons everyone works. Finances are quite limited for students; when we add the significant costs of education, it makes sense that working will put them in a better position when it comes to that aspect. Besides university costs, there are other things that a job can help you cover: insurance and regular living costs are just a few of the aspects that often manage to put a lot of pressure on students. Prepares you for real life, ensures you can live up to challenges. Going to college and working full time will build up discipline like few other experiences will. You will learn how to perform under pressure, deal with stress, manage different activities efficiently and, generally, be stronger than before. Now, this obviously varies from person to person we are talking about the effect on those who can withstand a busy lifestyle. It is completely understandable that some will find it to be an overwhelming experience, which we will mention when talking about the disadvantages. Cons Numerous employers and universities expect for someone involved full-time in their activities to have no other obligations besides those from their personal lives. Universities will have assignments besides the usual courses, something that you will have little time for when working. Each place will have certain expectations that you may have trouble fulfilling. Truth be told, working and going to college will prove to be overwhelming quite often. Besides scheduling conflicts, stress and lack of time to deal with the demands of both, you may sometimes have to make compromises. It is essential that, if you do follow this route, you make sure there is some flexibility offered by your employer and university. It may be difficult not to be overly stressed. Certain situations can simply become too much for people to handle properly. Depending on the work and university program followed, investing the time and effort needed for satisfactory results in both areas can prove to be impossible. Not much personal time. Spare time is crucial for the mental and physical well-being of anyone. It allows you to relax and recharge your batteries so that you come back to your tasks with full strength. Handling a full-time job and school at the same time, however, leaves you with very little time for hobbies and social activities. Building and maintaining connections takes time and effort, something that you sometimes wont be able to invest due to your demanding lifestyle. All in all, work and school can be done simultaneously, provided that you know the benefits as well as the disadvantages. It is up to you to judge whether your situation allows it. Also its easier to study with the help ofbest writing help services. A tip: do your research properly if you want to do both. You should know what to expect from college, so consult other students opinion (especially if they are also working) and read our blog for more tips and pieces of advice. Then make sure your future employer will be understanding and flexible when it comes to your schedule.

The Music Industry Term Paper Example | Topics and Well Written Essays - 1750 words

The Music Industry - Term Paper Example Before the internet had arrived, the distribution of music was done through a few standards. These included CDs in the 1980s and the 1990s and before that, tapes formed one of the important mediums for the transmission of music to the final listener. All these standards had one feature in common. These mediums were traceable, secure and physical. Music theft and infringement was not common. Proper proceeds were given to the recording company, and henceforth to the artist. However, the sprawl of the internet led to websites, which started offering free music, which was available for download for everyone (Burgelman, Year). In this regard, the music industry started losing quite a lot in revenues. Some worrisome statistics will properly paint a picture of the loss of the music industry, because of an increase in digital media. Since peer-to peer, networking sites have evolved, around 47 percent of the music sales in the United States have dropped. Moreover, internet users consume aroun d $7 billion to $20 billion of the music, which is completely pirated, and the proceeds do not reach the right owner of the music. Around 30 billion songs illegally downloaded on the internet, through different websites in a span of five years (RIAA, n.d). ... Lastly, it tries to explain solutions to this problem in this dynamic and globalized world, where information is shared in nano-seconds. Concerning the legal issues involved in the music industry, it is important to discuss the matter of copyrights initially. Copyrighting is a way of providing legal protection, given to different forms of art, especially musical compositions such as lyrics, records and songs. In the music industry, the issue of copyrighting includes protecting the music itself (which includes lyrics and a melody) and the recording (such as mp3s, CDs, cassettes, DAT and other form of recording). If the music is recorded on a tangible medium, the creator has copyright protection. It is more prudent to register with the Copyright office, to gain maximum protection (Lawyers for the Creative Art, n.d). In this regard, distribution of music on the internet, without obtaining the permission from the original owner becomes a copyright infringement. The United States Copyrigh t Act states that the protection of a musical recording applies to sound recording. The reproduction of a particular sound recording forms the exclusive right of the Copyright owner. Infringement occurs when another party reproduces the musical recordings, without the permission of Copyright owner. Much of the music on the internet is obtained and transmitted without this permission. Therefore, it becomes illegal. However, not all the websites on the internet transmit the music illegally. These websites include iTunes, Rhapsody, MusicNet, and Liquid Digital Media among others. When an individual downloads music off this website, he or she has to pay a certain amount to the website (Bass, n.d). The mp3 technology or the

None Essay Example | Topics and Well Written Essays - 500 words - 28

None - Essay Example Furthermore, they respect the ancestors as a sign of adhering to the religion. Paganism is practiced in the modern day world. Some even carry out practices of paganism without realizing. In fact, many practices of paganism have been incorporated in the modern religions. Most religions practice festivals which revolve throughout the year. Pagans celebrate festival according to calendar. This has been adopted by religions such as Christianity. Paganism has the characteristic of using physical objects to represent their gods. This ritual has been adopted by Christians to represent certain aspects of worship. For instance, Catholics use images of Jesus on the cross I their worship. This is not different from paganism. It amounts to worshipping of what one can see (Davy 87). Though there are sacred explanations to these rituals, the fact remain that physical objects are used to make images of God. This is a case whereby the Christians practice paganism but they are not ware. I prefer that they stop using the images. There has been the battle of whether to approve or ban the use of tattoo. Tattoo is a common activity among the youth whereby they draw images on their bodies. Many parents have differed with their children on the matter regarding it an ill activity. Some people have been advocating that the laws should reflect parental rights. This would enable the parents to make decision on whether to allow their children to use tattoos. Many states have laws that make the practice illegal to minors if it is done without parental approval. To be exact, at least 45 states in America have laws that illegalize the use of tattoos among minors (PBS, 1). According to the laws, the people who perform the tattoo are considered as the violators. The law is appropriate. The state gives parents an opportunity to exercise control over their children. Children should make such life decisions with the consent of parents. Children should not be allowed to make

Ensuring Employees Pay for Extra Cost of Healthcare Essay

Ensuring Employees Pay for Extra Cost of Healthcare - Essay Example Employers should devise an economic program that would ensure employees compensate the extra cost over premiums spent on lifestyle-related diseases. The following is a proposed framework that employers would use to ensure employees pay for extra costs above the coverage premium spent on lifestyle-related conditions. First, employers should schedule all chronic conditions that are lifestyle-related and contribute to the increase in the cost of the premium. A possible list should include conditions such as diabetes, some forms of cancers, heart disease, and obesity-related illnesses. In order to ensure a robust program, accredited health care professionals should approve the scheduled list of complications and ascertain they are lifestyle-related. The second process in the framework should involve calculations of direct and indirect costs incurred from health-related illnesses. The direct cost calculation is simple and can be estimated based on extra expenditure the company has on inpatient and outpatient services. They include extra expenditure on services including surgeries, radiological processes, laboratory tests, and drug therapies. Indirect costs include an estimation of resources forgone by the firm or company because of a lifestyle-related health condition that affects an employee. The value of lost work because of absenteeism should be calculated based on accumulated wages throughout the period. Other forms of indirect cost include the value of increased insurance incurred by the company because of lifestyle-related conditions.  Ã‚  

Student Management System Essay Example for Free

Student Management System Essay The student management suite from Applane allows you to automate the processes around student needs from admission to their transportation while ensuring seamless communication between the school, students and their parents. It has been developed keeping in mind the need to bring in efficiency in student management while providing a sense of security and safety in the minds of students and their parents or guardians. The key modules in the Applane Student Management suite include: Student Information System. Applane provides a completely integrated Student Information System that maintains a comprehensive profile of the student which acts as the core of Student Management. This enables all supporting student management processes to connect seamlessly with each other. Using this fully automated, on-cloud solution †¢Maintain a detailed student profile along with information such parents/guardians profile, sibling details, personal ID details such as passport and visa details, etc. †¢Categorize and manage all student documents submitted in scanned form using a pre-populated mandatory check-list. †¢Input detailed course and subject information for every student that acts as a base or core for the Education Delivery suite. †¢Request section change through the system with an in-built approval workflow . †¢Request and append personal information such as address change and contact number with ease and maintain in a central database for all future communication. †¢Students parents can login at school website to view profile and place request for change in contact details and section change. Student Admissions For a school, student admissions is the most important process at the start of an academic session and one that requires a very efficient and seamless operation. Applane brings in the much needed clarity and reliability to the process while helping in conducting it in a fast and fair manner. Using Applane, †¢Parents and students can submit Online/Offline admission enquiries and get a response instantly. †¢The School can open admissions to various courses and send invitations in an automated way. †¢School can sell application forms online. †¢School can manage the admission applications by filtering and categorizing them as per their scoring criteria. †¢School can announce and confirm the admissions online on the school website. †¢School can also auto-email to successful applicants. †¢As an additional function, student promotions and Re-registration can also be done seamlessly on the Applane system. Student Transportation A key part of student management requires providing safe and timely transportation to students from their boarding station to the school and back. Applane provides a fully automated system for managing this crucial requirement for schools where they have to manage the routes of hundreds of students travelling on their school buses daily. Applane allows †¢Students or their parents to request availing/withdrawing/change of transport facility online. †¢Schools to create and plan routes, assigning bus stops. †¢Schools to manage vehicles with maintenance schedule and papers schedule. †¢School to send auto reminders/email to the transport in-charge for maintenance and taxation/insurance dues. †¢Schools to monitoring vehicle movement to ensure complete safety of students. †¢Schools to maintain a fuel log book to ensure that there is no over invoicing by the drivers. †¢Schools to generate reports including route report, vehicle report, maintenance schedules, fuel log-book, etc. †¢Schools to send SMS to the student of a route/all routes for bus delays/changed timings, etc. Information Flow Communication A seamless and timely information flow between the school, students and their parents/guardians is not only an important function to keep everyone updated on various school matters but also a critical function to ensure safety and compliance of the students as per school rules and regulations. Using Applane, the school can communicate with students and their parents using auto generated Email and SMS facility on various matters such as †¢Attendance of the student. †¢Fee reminders. †¢Notices/circulars regarding Parent Teacher meetings, events, holidays, etc. †¢Examination results of the student. †¢Transport delay/change. †¢Library overdue books. †¢Confirmation of requests regarding address change, section change, etc. †¢Festival greetings

Influence of Celebrity Advertisements

Influence of Celebrity Advertisements India is one of the youngest countries in the world with 60% of its population less than 24 years of age. Maximum youngsters are using TV as a source of information. The study reflects that Young generation is highly influenced and convinced by celebrity advertisements. They feel celebrity advertisements increase credibility of TV advertisements. Physical appearance and personality of celebrity are also important factors to make TV advertisements more effective and convincing. The buying behavior of young generation is influenced by celebrities knowledge and experience. They prefer female celebrities for TV advertisements. According to them celebrity should be young/adult with appealing figure and celebritys Status, class, and lifestyle should match with the product which they are going to endorse. This study reflects few interesting result that Indian youth and adult majority do not give any importance to the caste, regional and religious background of celebrity for TV advertisement s. * Professor and Head, Accurate Institute of Management and Technology,Greater Noida, Gautam Buddha Nagar, (Uttar Pradesh India) ** Scientist, Center for Science Communication, Devi Ahilya Vishwavidyalaya, Indore (Madhya Pradesh, India) *** Professor and Head, School of Social Science, Devi Ahilya Vishwavidyalaya,, Indore (Madhya Pradesh, India) Introduction In Indian family life cycle, young members of family play a vital role in buying behavior. The term young refers to persons who are no longer children and not yet adults. India is one of the youngest countries in the world with 60% of its population less then 24 years of age and is charted as the most prospective destination for retail investment in the A. T. Kearneys Global Retail Opportunity Report, 2007. The Indian young segment roughly estimates close to 250million (between the ages of fifteen and twenty-five) and can be broadly divided (socio-psychologically) into three categories: the Bharatiyas, the Indians the Inglodians (copyright Kaustav SG 2008). The Bharatiyas estimating 67% of the young population live in the rural areas with least influence of globalization and have high traditional values. They are least economically privileged, most family oriented Bollywood influenced generation. The Indians constitute 31.5% and have moderate global influence. They are well aware of the global trends but rooted to Indian family values, customs and ethos. The Inglodians are basically the creamy layers and marginal (1.5% or roughly three million) in number though they are strongly growing (70% growth rate). Inglodians are affluent and consume most of the trendy luxury items. They are internet savvy the believers of global-village (a place where there is no difference between east west, developing developed countries etc.), highly influenced by western music, food, fashion culture yet Indian at heart. According to The Financial Express Special, Tuesday, February 9, 2010 New Delhi young (age 13 to 35 years) population in India is 459 million in which literate young population is 333 million. More specifically age group (13 to 19) population is 36.7 million, age group (20 to 24) population is 22.1 million and age group (25 to 35) population is 44.3 million. Out of 333 million young populations, male young population is 186.5 and female young population is 146.2 million. However Television is most popular source of information with 78 % (91% urban, 70% rural) young viewer-ship. Newspaper comes second with 53 % (65.3 % urban, 45.9 % rural) readership, though it scores over television when it comes to being the primary source for news current affairs. Data also shows that maximum youngsers are using TV as a source of information. The importance of advertising has been widely accepted all over the world and has profound recognition in the global market. In India the role of advertising is getting more stress day by day and every businessman wants to invest willingly in advertising. The advertising business in India grew from Rs10 crores in 1955 to Rs 8000 crores in 2000* and in Nov 2005 it is estimated Rs.19900 crores and it is expected that it will reach Rs 55,800 crores by 2010 as estimated by Dainik Bhaskara. The fast growth of advertising industry in India is because of the phenomenonal development of such media as television, radio, and computer and in addition to the large number of new products introduced due to rapid industrialization new economic policy and economic development of the country. Billions of dollars are spent on celebrity endorsements, which show its importance for the advertising industry. A recent estimate notes that one quarter of all commercials screened in the USA include celebrities. In UK one in five (20%) marketing communication campaign features celebrities. (Journal of Advertising Research) In India, 20% of advertisements is endorsement by celebrities. Dainik Bhaskar estimates the total expenditure on advertising as Rs 19900 crores (Nov 2005) while on celebrity endorsement Rs 950 crores. Theory and practice prove that use of super star in advertising generates a lot of publicity and attention for public.( Ohanion 1991 ) At present the business companies prefer the use of celebrities as spokespersons in order to position and promote the sale and popularization of products or brands. The use of celebrities has become a favorable marketing strategy. Celebrities are people who enjoy public recognition by a large share of certain group of people, whereas attributes like attractiveness, extraordinary lifestyle or special status are just examples and specific common characteristics can not be observed. It can be said that within a corresponding special group, celebrities generally differ from their source name, and enjoy a high degree of public awareness. The main reason for using celebrities, as spokespersons is their high potential influence. The celebrities get higher degree of attention recall. They increase awareness of a company advertising, create positive feeling towards brands and areperceived by consumers as more entertaining (Soleman 2002). Using a celebrity in advertising is therefore likely to positively affect consumers brand attitude and purchase intention. It is estimated that approximately 20 percent of all advertisements use celebrity spokespersons payment to celebrities account for around 10 percent of all advertising dollars spent. Literature Review Researchers in the fields of marketing, communications and social psychology have tried to identify factors related to the endorser that are central to understanding and improving their effectiveness. The theoretical basis for assuming that an advertisements effectiveness increases relative to the trustworthiness, expertise, and attractiveness of the communicator stems from two research streams: source credibility (comprising of source trustworthiness and source expertise) and source attractiveness (also referred to collectively as the source models). From their study in 1953 Hovland et al. established the source credibility model and defined expertise as the extent to which a communicator is perceived to be a source of valid assertions and trustworthiness as the degree of confidence in the communicators intent to communicate the assertions he considers most valid. Source Attractiveness does not refer to physical attractiveness per se it is related to three more general concepts: similarity, familiarity, and liking. The model holds that the effectiveness of a message depends on the sources familiarity, likeability, similarity, and attractiveness to the respondent. Familiarity is considered knowledge of the source through exposure, whereas likeability is affection for the source as a result of the sources physical appearance and behavior; and similarity is the supposed resemblance between the source and the receiver of the message (McGuire, 1985). According to the source models, endorsers are effective when they are seen by consumers as trustworthy (Friedman Friedman, 1976; G. Miller Basehart, 1969), experts (Crano, 1970; Crisi Kassinove, 1973; Woodside Davenport, 1974), and attractive (Joseph, 1982; McGuire, 1985). Although there are a number of moderating influences (e.g. fit with product and audience; low vs. high purchase decision; prio r attitudes), in general, the more trustworthiness, expertise, and attractiveness the endorser has, the more effective they are at changing consumer attitude and opinion. (Brinol, Petty, Tormala, 2004; Gotlieb Sarel, 1991; Grewal, Gotlieb, Marmorstein, 1994; Harmon Coney, 1982; Hovland, Irving, Kelly, 1953; Hovland Weiss, 1951; Sternthal, Dholakia, Leavitt, 1978) Empirical evidence in support of source credibility is abundant. Source credibility is credited with improved consumer confidence (Brinol et al., 2004), reversing negative predispositions (Sternthal et al., 1978), increasing product purchase intentions (Harmon Coney, 1982), and altering consumers reactions to advertisements and brands (Goldsmith, Lafferty, Newell, 2000). Additionally, research has shown that highly credible sources induce more behavioral compliance than do less credible sources (Ohanian, 1990, p. 42); OBJECTIVES OF STUDY To analyze the influence of celebrity TV advertisements on young generation. To find out impact of buying behavior factors on young population HYPOTHESIS 1. H01: Young generation is not influenced by celebrity TV advertisements 2. H02: There is no impact of buying behavior factors on young generation 5. RESEARCH METHODOLOGY Survey was conducted in district Gautam Budh Nagar. The 300 sample size was selected in such a way that both the young and adult were represented proportionately. In most of the situations many respondents had refused and some respondents had not cooperated to fill the questionnaires. Hence 450 respondents were selected by non-probability convenience sampling method to fill thequestionnaire. Only 300 respondents have given appropriate and complete information on sent questionnaire. Rests of the questionnaires were dropped because of incomplete information. A five-point interval Likert scale from strongly agree (5) to strongly not agree (1) was used to measure the response to each statement (items). Z Test used to test mean difference between two samples Z Test: SE= Standard Error = Standard Deviation (Adult) Standard Deviation (YOUNG) = Mean of Adult = Mean of YOUNG = Number of Observations (Adult) = Number of Observations (YOUNG) Z= Z Test DATA ANALYSIS Data analysis shows that out of 300 respondents, there were 166 (55.33 %) young respondents and 134 (44.67 %) were adult respondents in this study age group of 12 year to 21 years considered as Young respondents and Age group of 22 year to 45 years considered as Adult respondents. (Table-1) More specifically data analysis shows that in male respondents, young were118 (39.33%) and adult were 80 (26.67%). Similarly in female respondents, young were 48 (16 %) and adult 54 (18 %) (Table-1.1) INFLUENCE OF CELEBRITIES ON RESPONDENTS (CONSUMERS) THROUGH T.V. ADVERTISEMENTS 6.1. INFLUENCE To measure the influence of celebrity through T.V. advertisements on respondents, eight questions were asked from respondents. (Figure-1) According to Table No.2 results shows that both young and adult respondents have similar opinion. They were in favor of the fact that Celebrity advertisements are more effective; create more attention and trust than non celebrity advertisements. However young generation feels that celebrities have more expertise than non-celebrities for T.V. advertising. They feel more convinced by celebrity advertisements. According to them, use of celebrities increases advertisements credibility. Physical appearance and personality of celebrity are also important factors to makes T.V. advertising more effective and convincing. 6.2. ANALYSIS OF FACTORS, WHICH INFLUENCE THE BUYING BEHAVIOUR OF YOUNG GENERATION Twenty-four specific attributes of celebrities (factors) have been analyzed under the major four factors expertise, trustworthiness, physical appearance and personality (Figure-2) 6.2.1. EXPERTISE Seven statements were asked to respondents to analyze specific expertise attributes of celebrities, which may influence the buying behavior of respondents Table No. 3 shows that buying behavior of young generation influenced, if celebrities are experienced and users of product. However, adult respondents feel that celebrities should have knowledge of the products which they are going to endorse by TV advertisements. According to both type of respondents (adult and young) celebrities should be educated and skilled, qualified and Justified for that product which they are going to promote. Result also reflects that technical knowledge about product/brand to celebrity is not required to convince purchase. 6.2.2. TRUSTWORTHINESS Specific attributes of trustworthiness of celebrities have been analyzed on the basis of five statements According to table no.3.1 Young and adult both respondents purchase their products on the trust, honesty, truthfulness and dependability of celebrities. However adult respondents feel celebrities should be sincere and Reliable also to influence their buying behavior. 6.2.3. PHYSICAL ATTRACTIVENESS To analyze specific attributes of physical attractiveness of celebrites five questions were asked from respondents to measure the infuluence on buying behaviour of respondents Table 3.2 results shows that young generation feels that celebrities should be young/adult and they should have appealing figure (sexy and beautiful) they prefer female celebrities for TV advertisement. However, both (young and adult) respondents feel that celebrities should be smart (body constitution) to convince to purchaser. They also believe that Voice and gesture of celebrity is also important factors that affect on their purchase decisions. 6.2.4. PERSONALITY To measure the impact of specific personality attributes of celebrities, seven questions were asked from respondents that may influence their buying behavior. According to findings of Table 3.3 young generation feels that Status, class, and lifestyle of celebrity should match with product/brand and advertisement for effective and convincing advertisement. However adults believe that social cultural background of celebrities influences their buying behavior. Both young and adult respondents have similar thinking towards Image, Reputation and popularity (public figure) of celebrity which plays important role to influence buying behavior of respondents. Analysis also reflects few interesting results that Indian young and adult respondents do not believe in the caste, regional and religious background of celebrity CONCLUSION Young generation is highly influenced and convinced by celebrity advertisements According to them, celebrity advertisements increase credibility of TV advertisements. Physical appearance and personality of celebrity are also important factors to make TV advertisements more effective and convincing. The buying behavior of young generation is influenced by celebrities knowledge and experience about such products which they are going to promote by TV advertisements. They prefer female celebrities for TV advertisements, according to them celebrity should be young/adult with appealing figure (sexy and beautiful) and celebritys Status, class, and lifestyle should match the product which they are going to endorse. Young and adult population commonly feels that celebrity advertisement is more effective; creates more attention and trust than non celebrity advertisements. According to them celebrities must be educated, qualified justified with that product to which they are endorsing through TV advertisements. They dont feel that technical knowledge is required to celebrities to endorse the products. They feel motivated to purchase their products by the trust, honesty, truthfulness and dependability of celebrity. They believe that celebrities should be smart (body constitution) to convince purchaser, they also feel that Voice and gesture of celebrity are also important factors to have effect on their purchase decisions. They have similar thinking that Image, Reputation and popularity (public figure) of celebrity plays important role in influencing the buying behavior. However adult generation believes that social and cultural background of celebrity should match product and TV advertisement. They also feel that celebrities should be sincere and Reliable to influence their buying behavior. This study reflects few interesting results that Indian young and adult majority do not give any importance to the caste, regional and religious background of celebrity for TV advertisements.