Competitive Strategy for Woolworths Limited- myassignmenthelp

Question: Discuss about theCompetitive Strategy for Woolworths Limited. Answer: Woolworths Woolworths Supermarket is an Australian supermarket and grocery store chain owned by Woolworths Limited. The stated firm is the Australias largest supermarket chain and operates more than 900 stores all over the Australia and employs over 115,000 workers in its stores, delivery centres and support office to offer its consumers with superior quality(Santos and Svensson, 2013). The main motive of Woolworths is to be the center of the community and to be the best vendor for kids, home and family leisure time. Woolworths is perceived as excellent in its operation as it source 96% of all the fruit and vegetables and 100% of fresh meat from Australian farmers and growers. This organisation has been chosen as it understand that customers now look for new and simple ways to shop. How Woolworths reached its current position In order to achieve its current standing in the market, Woolworths emphasis heavily in building a customer and store-led culture and team. The main strong point of Woolworths is its sustainable sales momentum in Food. It is evident that most of the fruits, vegetables and fresh meat that the company sales are from Australian farmers and growers(Santos and Svensson, 2013). The success of the company starts with developing a great trade team that listen to the consumers, team members and supplier. The stated firm, through its voice of the customer program crossways its brands, stores and support offices, which receives daily response from the consumers, gained the confidence and trust of the consumers(Keith, 2012). As Woolworths is a customer oriented organisation, it is placing the customer at the start of everything it does. Putting customer in every operation assists the company to bring lower prices, more compelling offers, and greater innovation. Though, in the current business con text, every retail enterprise is offering low prices; it is the overall customer experience and quality of the goods that gives competitive advantage to Woolworths. Another reason for the success of Woolworths is its supply chain strategy. The firm implies a business model where purchaser delivers a specific statistics to a vendor supplier regarding the product and supplier takes the full guarantee for the superiority of the product. This the main reason for which Woolworths bring almost all its grocery items from trustable Australian farmers. The stated organisation is also known as the technology leader in the retail industry(Keith, 2012). They were the ones to start the online shopping to the customers of Australia. The information technology department of the company helps it in managing the customer relationships and service response logistics. The operational excellence in the supply chain management of the Woolworths permits them to provide low pricing strategy as it has huge purchasing power. Woolworths has driven many small retailers out of the commerce and forced the manufacturers to be more efficient(Santos and Svensson, 2013). The co mpany has also managed to keep the lower cost down which is the main reason of generating revenue for the company. The main goal of the company is to drive the social development and to emphasis on environment requirements. It hugely concentrates in recognising its centric business, i.e. to recognise who their customers are -and what are their actual demands. Commonwealth Bank The Commonwealth Bank of Australia (CBA) is an Australian international bank with its commerce operations across New Zealand, Fiji, Asia, the United States and the United Kingdom. The stated firm delivers a range of financial services which includes the trade, commerce and institutional banking, broking services, investment, insurance and funds management(Commonwealth Bank Strategy, 2012). CBA is Australias leading supplier of incorporated financial services and is one of the most familiar brands in Australian Financial industry. The main objective of the stated firm is to extensive programme and policies to meet its promise of being the Australias most available bank. This organisation has been chosen as its corporate social responsibility id focused in driving positive change and good business practice. How Commonwealth bank reached its current position The main reason for Commonwealth Bank is its marketing strategy. It is the central part of the business at the stated firm. The role of marketing clearly demonstrates the value that the stated firm brings to the business. The CBA corporate accountability plan is also purposeful in bringing positive change in education, improvement and good commerce practice(Commonwealth Bank Strategy, 2012). CBA has different initiatives such as teaching the value of money, preparing workforce for the future, using innovation ability to empower people which demonstrate the companys commitment in creating sustainable long term value. Another thing that helped the firm to reach its current position is its innovation. It is the goal of the company to embed innovation in its business and utilising it to enhance the financial wellbeing, assist positive change and to improve the lives of its customers and societies. CBA collaborate with its clients in this tough business situation to uncover insights, reco gnising the opportunities and solving the business issues(Schlagwein and Thorogood, 2015). CBA is very much concerned in contributing to its communities, and in meeting its stakeholder requirements. The company lends, invest and procure sensibly and mirror its communitys ethics and role model settlement. From online security to comply with the uppermost level of conduct codes, CBA is dedicated in being the Australias most reachable bank by making banking easier to older citizens and persons with disabilities. The company is entitled to become the best customer service provider every time consumer contacts them. CBA always tries to improve customer convenience initiatives. It always ensures that customers are treated ethically and fairly. For marinating its current position, CBA works independently to improve their products, systems and procedures. The customer services executives of the stated firm also helps customers even if they are particularly in challenging or complex situations(Schlagwein and Thorogood, 2015). The employees of CBA are bound to act responsibly when they are aware of price-sensitive information. The customer service is the major strength of the Commonwealth bank. It has commitment in ensuring professionalism, honesty and fairness in their dealings with the custo mers. By embracing its commitments, the Commonwealth Bank delivers a personal undertaking in outlining its vision, values and in adhering common principles in performing its respective roles. References Commonwealth Bank Strategy.(2012). [online] Available at: https://www.commbank.com.au/about-us/shareholders/pdfs/2006-asx/20060809-Commonwealth-Bank-Strategy.pdf [Accessed 20 Aug. 2017]. Keith, S. (2012). COLES, WOOLWORTHS, AND THE LOCAL.The Australasian-Pacific Journal of Regional Food Studies, [online] pp.47-70. Available at: https://localejournal.org/issues/n2/Locale%20n2%20-%2007%20-%20Keith.pdf [Accessed 20 Aug. 2017]. Santos, M. and Svensson, G. (2013). Indicators of sustainable business practices: Woolworths in South Africa.Supply Chain Management: An International Journal, 18(1), pp.104-108. Schlagwein, D. and Thorogood, A. (2015). How Commonwealth Bank of Australia Gained Benefits Using a Standards-Based, MultiProvider Cloud Model.MIS Quarterly Executive, [online] 13(4), pp.209-222. Available at: https://pdfs.semanticscholar.org/6fd0/30b730ffff376411c8a8f94f19b5a150f266.pdf [Accessed 20 Aug. 2017].